Customer segmentation and targeting
Create segments based on users’ behaviour, preferences, and history to plan and execute customized promotions, offers, calendars. The ultimate goal is to retain your customers by building a sustainable strong relationship.
Automated customer’s journeys
Implement automated flows for player activation, retention, and reactivation. Activation by converting your visitors into dedicated customers, retention by keeping them with you in the long-term, and reactivation by bringing them back.
Data-driven insights and analytics
Analyze users’ data to build optimized offerings, promotional strategies and user experience. This works not only to act upon preferences but also to predict trends. Combing these allows you to secure your users for the long-term but also attract new customers and bring back old ones.
Loyalty and reward programs
Develop loyalty programs to reward frequent users, and promote ongoing engagement. Give customers autonomy to choose the rewards they want, when they want.
Multi-channel communication
Manage communication through various channels, including Email, SMS, push notifications, in-app messages, social media, to ensure timely and relevant interactions with players.
Audit and consultancy
Analysis of implemented procedures, journeys and customer experience together with recommendations, consultancy on strategies in place and their optimization.